Worthwhile Paper is a collection of lively screen printed paper goods designed by Kristen Drozdowski in Ypsilanti, Michigan. " My designs are made with hand-lettering, illustrations, simple shapes, refreshing colors & contrast."
I love how Kristen uses natural inspiration for her designs. " I'm inspired by nature, plants, the sky, humans, animals, and the positive feelings that come along with those things. "
Absolutely beautiful work! I wanted to know more about where her and asked her the traditional questions below:
Where you always hands on when you were younger? What clues did you have about your natural tendencies that led you do be a Creative?
Actually, when I was really young and just learning how to use markers and paints etc. I was frustrated with writing and drawing because of my left-handed-ness. I would create something and then immediately smear it with my hand! Especially with writing. I remember making a tote bag with puffy paint in girl scouts and then crying my eyes out because I smudged the whole thing when I was almost finished writing a word out. I guess my biggest clue that I wanted to do something creative was despite the challenges, I still loved to draw and write and kept doing it! I think that means something.
When did you decide to start your own business? And why this business?
The story of my business is a very "one thing leads to another" kind of journey. Deep down, I always knew I wanted to have my own business some day. Back in college, I originally started putting myself out there as a graphic designer and getting freelance projects. Freelance work led to & mixed with my job in the art department at VGKids (the screen printing shop Steve and I met - and where we currently print all of our products!) When we became friends, it led both of us to start making posters together because we both love design and screen printing (and eventually each other) a lot. Around the time we were getting into selling our work at local craft fairs, I took on a whole new passion in hand-lettering and cards. I got a lovely gig Rock Paper Scissors in Ann Arbor, doing custom design design work for invitations and store products. They were also my very first stockist! I officially launched my brand in the spring of 2014. Why this business? The joy of the written note, the love of print making, the look and feel of a hand-made design, the contagious energy of spreading good vibes.
What was the best piece of advice you were given as you were starting out?
I was seeing a holistic therapist after college and she gave me a lot of advice about creativity when I was feeling very anxious, and not good enough. - To be yourself through your work and not compare yourself to others. That your true uniqueness is unlike any other's and that everyone has something special to bring to the world. Embrace what makes you unique instead of trying to mask it to meet the perceived expectations you think your audience has based on what is already out there. Your potential is as abundant as water, the sky, and the sunlight. To trust your intuition.
What do you do behind the scenes?
I design all of our cards by hand and prepare them for printing. Steve screen prints everything and is a shipping mastermind. Together, we make a great team! When I am not designing, a majority of my time is actually spent on business management and upkeep - emailing, updating my catalog and website, social media, photographing, bookkeeping, etc.
What is your inspiration for your work?
I'm inspired by positive energy, nature, plants, simple shapes, patterns, balance and bold contrast.
What is your goal during each project?
My goal is to make things that makes others feel happy.
What are a few things people don’t know about you?
I've never broken a bone or been stung by a bee. I can lick my elbow even though a lot of sources say it's physically impossible. I love the plots of horror/suspenseful movies and TV shows but literally can not watch them because they give me super stressful nightmares. :)