Profile: Veronica Rufrano

From Ceramics, to Weaving, to Collage and Natural Dying; Veroica Rufrano doesn't limit her creativity. Though her materials change, her keen eye and aesthetic do not. 

I found Veronica on Etsy, but was so happy to see her website where she showcases her other work. Not to mention her Instagram, where we see what it would look like to have a piece of art as a phone case! Genius.

Beautiful work, effortlessly done. Check out how it all started below!

Profile: Veronica Rufrano
Profile: Veronica Rufrano

Where you always hands on when you were younger? What clues did you have about your natural tendencies that led you do be a Creative?

I think so. My sister and I played a lot of games that we'd make up, and would just need to use our imagination for. I also would draw a lot and I was into photography for a while. My whole family is pretty creative and talented.

Profile: Veronica Rufrano

When did you decide to start your own business? And why this business?

I think I'm realizing it's the only thing I want to do, so I should try to figure out how to make money doing it. When I collage or do ceramics, I get in a meditative state that I think has been helpful in keeping me calm and happy. Making it "work" is important for me to stay focused and have some sort of structure while I make things. I'm really lucky I have a chance to try this.

What was the best piece of advice you were given as you were starting out?

As far as ceramics go, I feel like I am still starting out. But when I was taking classes in college, all the best artists would say practice, practice, practice. I only had a few hours a week to work while in class-and a lot of that time is used cleaning up- so to get better and figure out my style, I had to make more time for it. I still have a lot to learn, but I've improved so much already in this last year.

Profile: Veronica Rufrano

What do you do behind the scenes?

A lot of freaking out, honestly.

What is your inspiration for your work?

Working around other artists is so inspiring. I'm always in awe at how creative and conceptual people get with ceramics. I'm also inspired by the medium I work with (the specific clay, paper, fabric), living in San Francisco, patterns - I try to be aware of inspiration in the everyday.

Profile: Veronica Rufrano

What is your goal during each project?

Right now its just a lot of trial and error. But I don't want to put anything out there that I'm not proud of and wouldn't want or use myself.

What are a few things people don’t know about you?

I don't know how to drive! Which means I have great friends who I make help me out all the time.

Profile: Veronica Rufrano