Do you know your brand values?
How do you manage your marketing from the ground up? So many opinions, so many styles, so many different tastes. I will tell you right away how you can manage all the noise in the varying styles behind marketing opinions: know your brand.
Do you have a business? (Or, are you a person?) Then you have a brand.
Do you know what your brand’s core values are? Your brand’s tone of voice? These are the guiding ideas behind a brand marketing. If your values are about being adventurous and carefree, your tone and style of marketing should reflect those two core values. But, this doesn't mean your adventure brand will look like the magnificent lifestyle brands of Martha Stewart. ( Futhermore, if you do have a lifestyle brand, it will not look like Martha's or anyone else's; we all have our own distinct style and our own distinct brand. )
Don’t know your brand’s core values? Take the time to think about them. And after you define your core values, think about how to best present these values.
If you are putting an emphasis on care-free adventure, then who is your audience? Who is most drawn to these values? What demographics also resonate with these values? Then market to that group in a way that feels most authentic to you as a real person. And, by narrowing down which group you are focusing your marketing campaigns to, you are also reaching a group that will understand your brand's authentic messaging because this core audience resonates with those same values. It takes a bit more effort and focus, but will make sure your message is not swept away in the world of communication.
Word-of-mouth is the most substantial marketing and a natural human communication tool. So, which group is more likely to spread the word for you because it resonates so deeply with them? Find your group that will want to share your brand and you will find your marketing edge in getting your authentic message to the right audience.
It is more efficient to focus on one core group that resonates with your brand values, then to cast a large net without being able to authentically speak to everyone.
It's not magic, it's about focusing your message.